BENJOVI CONSULT SEEKS WRITERS Benjovi consult is an online resource for foreigners wishing to study in Turkey, the US, the UK, and Europe. As 2016 gets underway, we have launched a new site directed specifically at international students seeking admission to study anywhere in the world, under the platform of Benjovi Consult. We have many […]
Brief Summary of Predictably Irrational: The Hidden Forces That Shape Our Decisions Chapter 1: The Truth About Relativity The idea of this concept bore down to comparison for e.g., jobs with jobs, holidays with holidays, boyfriends and girlfriends, etc. Using the concept “Decoy “as tactic to lure consumer into purchasing behavior. Recommendation: Ariely’s only cure for this […]
After reading this Article, if your business stays the same then you need to revalue your stands.. A complete guide for new business owners.. SECTIONS 1 Who Should Do Your Marketing? Marketing Defined What is Successful Marketing? Common Mistakes in Marketing What Must Go Right for Advertising to Work How Much Should You Spend on […]
Why study Abroad? Why Turkey? “It will change your life. You’ll come back a new person.” For years, the benefits of study abroad have been described in these words. Everyone in the study abroad field believed it could greatly impact a student’s life, but the exact long-term benefits were unknown – until now. – Mary […]
REVIEW ON ARTICLES Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be […]
Aricles Review Towards a Reconciliation of Market Power and Information Theories of the Effects of Advertising on Price Elasticity – Mitra and Lynch (1995). Here the writer talked about advertising effect on price elasticity through its influence on the mediating construct, and also believe that if communication actions produce unique, positive and accessible associations in […]
Question Nowadays, more and more people are claiming that it is more gratifying to spend ones money on experiences (travelling, having dinner with family & friends, hobbies, activities such as going to concerts, movies, etc.) rather than on material goods (new clothes, jewellery, a new car, etc.). This is obviously a suggestion against consumerism. Do […]
BAIT AND SWITCH ON ONLINE SALES With the increase in the number of population, public policy makers, marketers, consumer researchers, and social scientists have started paying attention to the needs of this segment. While marketers have seen this trend as an increasing opportunity to market products and services to meet the needs of the consumers […]